Brand Audit · Delivered in 72 Hours

Your brand has a
positioning problem.
Here’s the proof.

A diagnostic brand audit benchmarked against your named competitors — website messaging, ICP alignment, competitive gaps, and a prioritized fix list. Written for decision-makers, not marketing teams.

Get Your Brand Report 5 questions  ·  5 minutes  ·  Report in 72 hours
Brand Intelligence Report June 2026
Competitive Gap Map — vs. 3 named competitors
Website clarity-18 pts behind
Proof assets+12 pts ahead
ICP specificity-31 pts behind
You
Avg. competitor
Alignment Scores
74
Proof Density
41
ICP Clarity
38
Message Coherence
Priority Fixes
Homepage headline addresses the wrong buyer stage
LinkedIn bio and website ICP statement contradict each other
3 proof assets exist but aren’t deployed on site
3
Competitors Benchmarked
6
Report Sections
72 hr
Delivery Time
5
Minutes to Intake
The Gap

Your brand doesn’t have a content problem.
It has a positioning problem.

Most brands produce more content, run more ads, and hire more writers when inbound is flat. The actual problem is upstream: the message doesn’t match the buyer, the website addresses the wrong objection, and the social presence contradicts the homepage.

This report diagnoses the gap before you spend another rupee on distribution.

Symptoms this report addresses

Inbound is flat

Traffic exists but leads don’t. Visitors can’t connect what you do to what they need.

Social gets engagement but no leads

People like and share, but the content doesn’t move them toward a decision.

Feels generic despite being differentiated

You know you’re different from competitors. But the market can’t see it.

Inconsistent messaging across platforms

Your website, LinkedIn, and pitch deck describe a different company to the same buyer.

What’s Inside

Six sections.
One diagnosis.

Every section is benchmarked against the three competitors you name. Generic advice is useless — this report is specific to your category.

01

Competitive Gap Map

We analyze your website, social presence, and positioning against the three competitors you name. You get a scored gap map across clarity, proof density, ICP specificity, and category authority — each gap ranked by how much it’s costing you.

Gap map — you vs. 3 competitors
Website headline clarityGap: −18
Proof asset deploymentAhead: +12
ICP buyer specificityGap: −31
You
Avg. competitor
02

Website Messaging Analysis

We read your homepage as your buyer does — in 7 seconds. Does the headline address the right stage of the buyer journey? Is proof visible before the fold? Does the CTA match what a warm lead would want to do? Each element is scored and rewritten with specific suggestions.

Website messaging analysis
Headline buyer stage matchAwareness
Social proof visible above foldNone
CTA specificityGeneric
Competitor differentiation statedImplicit
03

ICP Alignment Score

You tell us who your ideal customer is. We test every surface of your brand against that sentence — homepage, bio, social content — and score how well each one speaks to that specific buyer. Misaligned surfaces are the primary reason warm traffic doesn’t convert.

ICP alignment across surfaces
41
Homepage ICP match
78
LinkedIn bio match
33
Social content match

Scores above 70 are strong. Below 50 means the surface is actively working against your ICP.

04

Message Coherence Check

When your website, LinkedIn, and pitch say different things to the same buyer, they feel confused — not interested. We map your messaging across every platform you give us and identify exactly where the contradictions live and what to harmonize first.

Message coherence check
Website
41 / 100
LinkedIn
78 / 100
Instagram
29 / 100
Overall
38 / 100
05

Proof Asset Audit

You share what proof you have — testimonials, press, case studies, certifications, speaking gigs. We audit whether it’s deployed where your buyer sees it, whether it speaks to the right outcome, and what proof you’re missing that competitors have.

Proof assets — have vs. deployed
3 written testimonials — on website
YourStory feature — not on site yet
Case study — no outcome data captured
Client logos — 4 available, none displayed
HubSpot Partner cert — in footer only
06

Prioritized Fix List

Everything in this report feeds one output: a ranked list of what to change, in what order, with the reasoning behind each. Not a strategy deck. Not a roadmap. A decision — what to fix first, why, and what it will unlock.

Your priority fix list
FIX 01Rewrite homepage headline to address Decision stage, not Awareness. Current headline loses warm buyers.
FIX 02Add 2 client logos and the YourStory feature above the fold. Proof converts; it’s already done.
FIX 03Align Instagram bio ICP statement with website. Currently describes a different buyer entirely.
The Process

Five questions. 72 hours.

Everything we need to produce a specific, benchmarked brand diagnosis.

01

Complete the 5-minute intake

Tell us your brand, your ICP, your three competitors, what’s working, what isn’t, and what proof assets you have. These five answers turn a generic audit into a specific diagnosis.

02

We audit your brand

We research your website, your primary social platform, and your three named competitors. This takes genuine work — which is why delivery is 72 hours, not 30 minutes.

03

Report lands in your inbox

Your full Brand Intelligence Report arrives as a PDF within 72 hours. Every section is specific to your brand, your competitors, and your stated ICP — not a template with your name filled in.

Pricing

One report.
One price.
Real work.

This isn’t automated. We actually research your competitors, read your website as a buyer would, and audit your proof assets against the category standard. That takes time — which is why it’s priced accordingly and delivered in 72 hours, not 30 minutes.

If you want to know exactly why your brand isn’t converting before you spend another month on content, this is where you start.

₹2,499
One-time  ·  Full PDF report  ·  72-hour delivery
  • Competitive Gap Map vs. 3 named competitors
  • Website Messaging Analysis
  • ICP Alignment Score across all surfaces
  • Message Coherence Check across platforms
  • Proof Asset Audit — have vs. deployed vs. missing
  • Prioritized Fix List — ordered by impact
  • Email delivery + 7-day download link
Get Your Brand Report →

Not satisfied? Contact us within 48 hours for a full refund.

FAQ

Common questions.

How is this different from a generic brand audit? +

Every section is benchmarked against the three competitors you name. We don’t produce a template — we read your actual website, your actual social presence, and your actual competitors, then write a diagnosis specific to your category and stated ICP.

What do I need to provide? +

Five things: your brand name and website, your primary social profile, the three competitors you want benchmarked against, your ICP and what you help them achieve, and a list of proof assets you have. The intake form walks you through each one.

Who writes the report? +

A senior strategist reads and audits your brand manually. We use AI for research acceleration but the diagnosis, scoring, and fix list are human-written and human-reviewed before delivery.

Will this work for a service business or only product companies? +

Both. The report is most commonly purchased by founders and coaches who sell services — consulting, coaching, advisory, training. The diagnostic framework applies equally to both.

What’s your refund policy? +

If you’re genuinely not satisfied with the quality of the analysis, contact us within 48 hours of delivery. We’ll issue a full refund — no questions asked.